Fiat Chrysler Automobiles US LLC (commonly known as Chrysler) is the American subsidiary of Fiat Chrysler Automobiles N.V., an Italian-American automobile manufacturer registered in the Netherlands with headquarters in London, U.K., for tax purposes. FCA US is one of the “Big Three” American automobile manufacturers. FCA US has its headquarters in Auburn Hills, Michigan and sells vehicles worldwide under its flagship Chrysler brand, as well as Dodge, Jeep, and Ram Trucks. Other major divisions include Mopar, its automotive parts and accessories division, and SRT, its performance automobile division.
Walter Chrysler founded Chrysler Corporation in 1925 from the remains of the Maxwell Motor Company. He expanded the company in 1928 with the acquisition of Fargo Trucks and Dodge Brothers, and the creation of the Plymouth and DeSoto brands. Chrysler used the General Motors brand diversification and hierarchy strategy he had seen working for Buick.
Facing postwar declines in market share, productivity, and profitability, as GM and Ford were growing, Chrysler borrowed $250 million in 1954 from Prudential to pay for expansion and updated car designs.